40th Anniversary

Well, there has been much talk going around lately about Starbucks 40th anniversary. Yep, Starbucks is turning 40! This month in fact. This Tuesday, stores everywhere will be opening their doors for customers to come in a view a new atmosphere, breathe a new air and most importantly, feel like they've come home. I read something the other day in our new promo book that really spoke to me, I even shared it with my manager yesterday, and he felt the same sentiment that I am feeling. In the brief little insert, it spoke of being gracious hosts to our customers who come in and spend their day to day lives with us. We have shared many moments with countless people over that last forty years as a company, only four years for myself, and although they may not have all been all that great, for the most part, we've all grown within this company, be it on the outside, or the inside

Our new logo represent the company, excuse me, corporation that we are today, and hope to continue to expand to be one day. For those who have seen it, we've taken away the blocky circular border that states our very namesake, in hope to show everyone that we are strong, and there are no borders to this fantastic growing business. We are now entirely international, and we are going to continue to grow over the many years, decades, maybe even centuries to come. So, for those of you who thought we had reached our peak during these last few years, think again. We've only just started a very long term in coffee presidency.

I like the second picture that I have included in this blog because it shows the progression of the cups from when we opened in Pike Place, Seattle, WA in 1971 to what we will be releasing this coming Tuesday, March 8, 2011.

We will have a brand new blend of coffee that will also be released this coming Tuesday, along with it's own VIA Ready Brew Flavor. This really is one of my favorite releases in recent years. It is literally a blend from all three of our growing regions, which are Latin America, Africa/Arabia and Asia/Pacific for those who are not aware. On top of being a mix from all three regions, the beans within this coffee are also a mix of all three of our processing methods; Dry, Semi-Washed and Washed. It is such a clean coffee, with four different types of beans, including Sundried Ethiopia and Papua New Guinea.

We will have new food releasing on Tuesday, which is by far the best part of this for me. 7 tasty new treats will be for sale. These treatswill include some yummy deliciousness from cake pops, to sweet squares and even a whoopie pie! I am definitely excited to share all of the new things from this Tuesday's Promo. Can't wait until Monday to be able to do the Siren's Eye (Store set-up!)